How to Use Google Posts to Boost Your Google Maps Listings
Google Maps Listings are now more important than ever for businesses aiming to capture local customers. With millions searching for services “near me” every day, showing up—and standing out—on Google Maps can significantly impact your traffic and revenue.
A major yet often underused tactic for enhancing your map’s presence is using Google posts.
This blog will explain how to use Google Posts, how to post on Google for free, and how it fits into a broader Google maps marketing strategy to help improve your Google Maps ranking.
What is Google Posts?
Google Posts is a feature integrated within Google My Business (also known as Google Business Profile) that allows businesses to publish short updates directly on their business listing.
Think of it as your business’s mini blog right on Google Search and Maps—where you can share:
- Latest news
- Events
- Special promotions
- New products
- Customer stories
These posts appear alongside your business profile when people search for you or explore your category, playing a vital role in your Google maps optimization and Google Business SEO efforts.
Quick Fact: Each post can include text, an image or video, and a call-to-action button like “Call Now,” “Visit Website,” or “Buy.”
How to Post on Google for Free
Wondering how to post on Google for free? Here’s a step-by-step guide:
- Sign into your Google Business Profile (formerly Google My Business).
- On the left-hand side, click “Posts.”
- Choose the type of post you want to create:
-
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- What’s New
- Event
- Offer
- Product
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- Upload an image or video (highly recommended).
- Write your post—keep it brief, engaging, and action-oriented.
- Add a button to encourage specific actions (Call, Book, Learn More, Order Online, etc.).
- Preview your post and publish it.
That’s it! In just minutes, you’ve added fresh, engaging content to your listing without spending a dollar.
Pro Tip: New posts typically expire after seven days (except for events, which last until the event date). Posting consistently keeps your profile dynamic and boosts Google Maps Listings visibility.
How to Use Google Posts to Boost Your Google Maps Listings
You need a smart posting strategy to boost your Google Maps Listings. Here’s how:
1. Promote Limited-Time Offers
Showcase current promotions, discounts, and deals. For example:
“Summer Sale: 20% off all services until August 31st! Book now!”
Urgency drives clicks and foot traffic, supporting your Google maps marketing efforts.
2. Share Events and Announcements
Hosting a workshop, special event, or launch? Create an Event Post.
This informs your audience and helps improve your Google map ranking by engaging local searchers.
Example:
“Join us for our Grand Opening – Free giveaways & live music, this Saturday at 5 PM!”
3. Highlight Customer Reviews and Testimonials
Post glowing reviews as “What’s New” updates.
Social proof builds trust instantly and enhances your Google Business SEO.
Example:
“We’re proud to be rated 5 stars for exceptional service. Thank you, Sydney!”
4. Showcase New Products or Services
Adding a new service or product? Use a Product Post.
Highlight features, benefits, and encourage immediate actions.
Example:
“Now offering express car detailing! Book today for a showroom finish.”
5. Share Helpful Tips and Advice
Educational content positions you as a local authority, improves credibility, and naturally drives more profile interactions.
Example:
“5 Quick Tips to Keep Your Car Paint Protected During Summer”
(And yes—you can cross-promote your blog posts too!)
5 Key Tips for Better Google Posts
- Use High-Quality Visuals: Crisp photos and short videos attract more engagement.
- Be Clear and Concise: Google Posts have character limits—get straight to the point.
- Add Keywords Naturally: Include local and service-related keywords subtly to support Google Maps Optimization.
- Use Compelling CTAs: Tell users what to do next (“Book Now,” “Learn More,” “Claim Offer”).
- Post Consistently: Treat Google Posts like a content calendar—weekly updates work wonders for active signals to Google.
Why Google Posts Matter for Google Maps Marketing
Using Google My Business posts:
- Drives more visibility: Active profiles get more love from Google’s algorithms.
- Improves engagement rates: More clicks, calls, and visits.
- Boosts SEO: Fresh content signals relevancy to Google.
- Increases customer trust: Updated listings appear more credible.
In short, Google Posts are a free, powerful part of your Google business SEO toolkit.
Final Thoughts
Google Posts is an underrated but powerful weapon in your local marketing arsenal.
When used consistently and strategically, it can dramatically improve your Google Map ranking, boost engagement, and turn searchers into loyal customers.
So if you’re serious about mastering Google maps listings and Google maps optimization, it’s time to start posting—and posting smart.
Frequently Asked Questions
How often should businesses update their Google Posts?
Posting at least once a week is recommended. Regular updates keep your business looking active and can positively influence your Google Maps Marketing efforts and improve your Google map ranking.
Do Google Posts help improve Google Map ranking?
Yes! Regular posting enhances profile activity signals, improves customer engagement, and supports higher Google Maps Listings rankings.
Can I use Google Posts for promotions?
Absolutely. Promotions, offers, and special events are perfect for Google Posts and an effective tactic for Google Maps Marketing.
Is Google Posts part of Google Business SEO?
Yes, it’s a core part of an effective Google Business SEO strategy, helping businesses gain visibility, engagement, and more leads via Google Maps.
Do Google Posts show up on Google Search as well as Google Maps?
Yes! Your posts can appear both on your Google Maps Listings and directly on Google Search when people look up your business name or keywords related to your services.
Map Ranks is a local SEO agency that helps businesses get found fast on Google Maps and local pack. Our team specializes in Google Maps Marketing, SEO, and optimization strategies designed to boost your visibility, attract nearby customers, and grow your local presence. We make sure your local business stands out right where it matters; on the map and in front of the people searching for you.