Tens of billions of searches on Google Maps happen every month, and the number is only increasing year over year. If you’re not showing up in the first few results, you’re missing out on potential customers! In today’s competitive world, achieving a top ranking in Google Maps—or any of the other search engines, for that matter—can be an uphill battle to attempt on your own.

Want to know how to get to the top of Google Maps? Here’s a list of reasons you want your business in the coveted “3 Pack” when your customers search for your company on Google.

Why Put in the Effort to Rank Higher on Google Maps & Google Business Profile:

1. Higher rankings can improve customer conversion rates.

Being in the top three of Google Maps rankings can help you get more customers! According to experts, listings in the top three spots of Google Maps have a 44% higher click-through rate and conversion rate than those outside of the top three.

Being in the top three increases your likelihood of appearing on local searches, which means more customers will be able to find you easily. When people can find you easily, they are more likely to convert into sales, which means an increase in revenue. This is one of the biggest Google Maps benefits for small businesses.

2. Ranking higher in maps can mean more traffic to your website.

As I’m sure you know, people like to click on something they see at the top of a list. They’re less likely to scroll down to find something. This means that if you rank higher on Google Maps, you’ll be the first thing a user sees when they search for your business. And, because you’re on the first page of results (versus being on the second or third page), more people will visit your site.

The added benefit of all this is that more organic, free traffic will be driving to your website. That means more potential customers and higher conversion rates for your business. This is why it’s essential to take steps to increase Google Maps ranking.

3. Higher Prominence in Local Searches

When you’re at the top of Google Maps rankings for your relevant keywords, your business listing will rank higher on local searches like “Best restaurants in Atlanta” or “Plumber nearby.” You’ll be one of the first businesses that pops up when someone is looking for a service near them. This visibility is one of the most practical benefits of Google Maps for business owners.

4. Ranking higher in search engines means you’re easily found by people who are not on your mailing list or social media accounts.

If you’re in first place in Google Maps, that means people can find you without any additional marketing or advertising. This can help you expand your customer base even if you don’t have a lot of money to invest in your business. It’s hard to say no to free customers!

If you don’t appear on the top of Google Maps, you are missing out on potentially thousands of new customers who aren’t even considering your business.

5. Your competitors could be ranking higher than you, possibly taking away potential customers from you!

A study by Bright Local found that 93% of consumers used the internet to find a local business in the last year, with 34% searching every day. That means if your business isn’t ranking at the top of Google Maps, your competitors could be taking away potential customers from you.

Being ranked in the top 3 of Google Maps can be a huge advantage for your business. Having your company name/logo displayed at the top of the search results gives you an edge over your competitors who are not ranked highly.

This is why having your website rank highly for local keywords is so important. If you want to be seen in the “map pack,” then you need to be ranking for local keywords. This means that when someone searches for “coffee shop” or “pizza delivery,” you should show up and get your business noticed. Knowing how to get to the top of Google Maps can be a game-changer in your local marketing strategy.

There are a lot of myths about how to achieve higher rankings on Google Maps, but the truth is that getting listed is just the first step towards having more customers show up at your door. Getting off to a strong start with Local SEO requires doing multiple things right and taking advantage of everything that Google offers. The sooner you start, the better chance you have at increasing your Google Maps ranking and bringing in new customers.

Map Ranks Can Help!

Here at Map Ranks, we are experts in getting small businesses to rank on Google Maps and Google Business Profile. Leave all of the hard work to us!

Give us a call or send us an email today to get started. You can also use our free listing scan tool to check your current performance and see the benefits of Google Maps for your business firsthand.

Frequently Asked Questions (FAQs)

1. What are the main benefits of Google Maps for businesses?

The benefits of Google Maps for businesses include greater local visibility, more website visits, increased foot traffic, enhanced credibility, and better customer engagement. A strong Google Maps marketing approach helps businesses reach customers at the moment they’re searching for services nearby.

2. Why is ranking in the Google Maps “3-Pack” important?

The “3-Pack” is the top three listings that show up in local Google searches. These businesses get most of the clicks and calls. With the help of Google Maps services and local SEO best practices, getting into the 3-Pack can dramatically increase your leads and conversions.

3. What role do online reviews play in Google Maps rankings?

Reviews are a crucial factor in both local SEO and Google Maps services. Having a steady flow of positive reviews that include relevant keywords and responses from the business increases trust and improves your visibility in Google Maps search results.

4. How long does it take to increase your Google Maps ranking?

Most businesses see improvements in 1 to 3 months after implementing proper Google Maps marketing strategies. Results may vary depending on your industry, competition, and how consistent your efforts are in updating your Google Business Profile and building local citations.

5. How do I get to the top of Google Maps results?

To get to the top of Google Maps, focus on optimising your Google Business Profile through a well-rounded Google Maps marketing strategy. This includes verifying your business, selecting the correct categories, collecting positive reviews, and using relevant local keywords. Leveraging a reliable Google Maps service can make this process easier and more effective.

Map Ranks

Map Ranks is a local SEO agency that helps businesses get found fast on Google Maps and local pack. Our team specializes in Google Maps Marketing, SEO, and optimization strategies designed to boost your visibility, attract nearby customers, and grow your local presence. We make sure your local business stands out right where it matters; on the map and in front of the people searching for you.