GOOGLE MY BUSINESS OPTIMIZATION 101

GMB 101: New Updates to Google My Business in 2022!

If you’re a local business owner, you might have seen the recent changes to Google My Business. We’ve taken a look at all of the recent announcements and digested them for you! What does it mean for how you should be running your page? Let’s dive in and investigate!

 

Google Business Profile Manager

The biggest change to the Google My Business platform in 2022 is the name itself! Google will be renaming Google my Business to Google Business Profile. You may have noticed that a few users have already been switched to the new name.

Business Profile Manager


What does this mean for you?

With the change in name, Google is preparing to retire the Google my Business dashboard entirely in 2022 for users managing only a single business. That means that business owners will need to update business information directly on Search and Maps.

Of course, Map Ranks subscribers do not need to worry as our service includes consistent updates to your Google Business Profile. Simply let us know what needs to be changed and we will save you the hassle and make sure it is done right!

Distance, Prominence, and Relevance

Google’s algorithm takes into account three factors that matter when it comes to ‘near me’ searches: distance, prominence, and relevance. With more and more users searching from mobile devices to find local business that are nearby, it is important to keep Google three ranking factors in mind when setting up your Business Profile.

  • Distance – Businesses that are closer to the searcher’s physical location will typically be shown higher on search engine results pages.
  • Prominence – Prominent businesses that are searched for more frequently by other searchers will appear more prominently as well.
  • Relevance – Google defines relevance as the amount of customer interactions your Business Profile receives. Some customer actions that Google uses to determine your relevance are amount and quality of reviews, ratings, and click-through rates. Relevance can help your business appear higher on Google searches even if your business is further away or less prominent than your competitors.

Distance and prominence are difficult to change in order to increase rankings. Relevance, on the other hand, has a lot of room for optimization because there are lots of ways for you to increase relevance on Google such as creating regular content on your Business Profile, asking your customers to leave a positive review, and answering questions in the Google Knowledge Panel.

Customers who update their profiles more often are more likely to appear in search results based on Google’s ranking algorithm. Due to the importance of relevance in Google search rankings & 3 pack rankings, Map Ranks focuses on increasing the number of customer actions for all of our customers through a combination of regular profile updates, responses to customer reviews, weekly posts, and much more.

 

Reviews & Keywords

Reviews are one of the most important factors in local SEO. Google sees reviews as a great indicator of how business owners interact with customers, and by extension, a great indicator of how they will treat customers in the future.

Google has made it clear that reviews are one of the top ranking factors on Google Business Profile listings. Reviews and ratings from customers will carry additional weight in an effort to help consumers make more informed purchasing decisions when searching for local businesses in Google Search.

This is great news for businesses that have been building positive online reputations through positive online reviews.

 

Review Replies

 

What happens when your company doesn’t have many reviews?

It might seem impossible to compete with large chains that have thousands of reviews – but it’s not. There are plenty of way you can to get reviews from your customers and improve your local SEO ranking.

The easiest one is to simply ask for reviews from your clients! As simple as it sounds, asking for reviews is still one of the best ways to increase your overall review count.

Map Ranks has developed effective strategies to get more reviews for our clients and help them boost their relevance and rankings in Google searches.


Relevant Keywords Can Help Boost Rankings

Since Google’s algorithm is always changing, it is difficult for businesses to know exactly what will affect their ranking in the future. However, based on current trends, there seems to be a strong correlation between the number of relevant keywords used throughout the Business Profile and its rankings within Google’s search engine results.

Optimizing your content for the keywords you want to rank for is one of the most powerful and most effective ways to increase Google search engine rankings. However, keyword research is not a “set-it-and-forget-it” type of job. It’s an ongoing, dynamic process that requires constant monitoring and adjustments.

Map Ranks conducts extensive research into the right keywords for your particular business so that we can use them in our optimization process and help you increase your customer actions!

 

Conclusion

Google my Business has gone through a number of changes that can affect the way that your business is being found of Google. Overall, these changes may seem relatively minor but can affect rankings significantly if not taken into account. We hope that by reading this blog, you are ready to keep your business rankings high as we enter 2022.

Overall, the frequency of interactions that customers have with your Google Business Profile will impact rankings and help you appear higher in Google searches.

Trying to manage your GMB business listing on your own can be challenging, especially if you are juggling other priorities. It’s easy to make mistakes that can jeopardize your standing in search results, or worse, not get the visibility you need to attract new customers.


Leave the Work to Us!

Map Ranks is an all-in-one Google Profile management service that keeps your business profile up-to-date, optimized, and ranking higher on Google Maps. Leave the small details to us:

  • Perform keyword research for your industry
  • Setup products/services/descriptions with the proper keywords
  • Manage your customer reviews
  • Create weekly posts for your listing
  • Setup the integrated GMB website builder
  • Create and manage citations/directory listings
  • Send weekly performance reports
Businesses large and small are finding success with Mapranks. Call us today and learn more about how we can help you grow your business.

Can’t Find Your Business?  Contact Us

Read Our Google Reviews

Real reviews from our actual clients on Google

  • Shaun and his team of Map Ranks are truly amazing I hesitated for months not to join Map Rank hitting my self why I didn’t do it sooner, the team really has google Maps and Ranking down pack definitely will keep them and for future customer thanks Shaun and his team

    Laptop Tech Brooklyn Avatar
    Laptop Tech Brooklyn
    9/17/2022

    The people at Map Ranks have done an incredible job for my business. They complete the work in a timely manner and always respond quickly to questions I have. I would recommend them to anyone looking for a big boost to your Google My Business account.

    Derek Oliverson Avatar
    Derek Oliverson
    9/07/2022

    I have only been using map ranks for about four months now .I had numerous other companies try to rank me up never could get us above 12th on the Maps Listings . Map ranks has me number one could not be happier with their results for my company. I would highly recommend them and I’m going to recommend... read more

    Marcus Bellino Avatar
    Marcus Bellino
    9/03/2022
  • It's my pleasure to leave Shaun at MapRanks a very positive review. He's personal fixing a 8 year mess my current company has left my company in. He has always returned my calls and or texts in a timely manner. Very professional..an I look forward to a long lasting business relationship with his company.

    Brad Gross Avatar
    Brad Gross
    8/22/2022

    Thank you map Rank i was lookingfor a company like you now i'm in the first place in Google for the People need my services of tv repair Thank you i recomend MAP RANK

    RADIO AMMANEZER Avatar
    RADIO AMMANEZER
    8/08/2022

    The customer service has been excellent. I had some issues with my business ranking since we moved locations. Map ranks knew exactly what to do to get the issue resolved. I now am looking forward to the business ranking in three pack for Google maps again. Thanks Map Ranks!

    Rooftops Unlimited Avatar
    Rooftops Unlimited
    8/04/2022
  • I. Looked at alot of marketing companies out. There. And. I couldn't find a good one out there but when I found mapranks I New. That this was the one You know when you find a ... read more

    David Leonard Avatar
    David Leonard
    7/28/2022

    Shaun has made navigating the world of google business so easy! He was quick to respond and resolve my concerns. Highly recommend!

    Lauren Roberts Avatar
    Lauren Roberts
    7/18/2022

    Map Ranks has been amazing! They are professional and Shaun was quick to respond and resolve any concerns I had. They have helped our company reviews and google presence tremendously! Highly recommend!

    Bustos Management Avatar
    Bustos Management
    7/18/2022
  • I've been a business owner since 1993. It's been rare to discover a service that exceeds expectations. I highly recommend Map Ranks for your business. I've been impressed with the quick and significant exposure they've been able to add to my online exposure. It's worth the cost!

    William Bustos Avatar
    William Bustos
    7/18/2022

    Shaun is great owner that really care customers’ results and success. I would recommend Maps Rank to manage your GMB Profile.

    Kenny Ho Avatar
    Kenny Ho
    7/14/2022

    These guys are awesome. From the first phone conversation, through to the arrival of their package, through the results that I noticed within just a few days....they do what they say and I have been happy with their services.

    ryan kelly Avatar
    ryan kelly
    7/12/2022
  • Great experience. Very knowledgeable and understands how to provide benefit to their clients in terms of ranking higher on google maps.

    Shawn Antill Avatar
    Shawn Antill
    6/29/2022

    I've only been with map ranks for about a week and I can already see improvements in my GMB listing. The last company I used asked who I was when I would reach out to them, This company is communicating with me almost daily!!

    Dan Nichols Avatar
    Dan Nichols
    6/21/2022

    We've seen an improvement in overall GMB activity within 30 days of Mapranks implementation. More search impressions as well as views and total actions. We are also seeing additional leads both from phone calls and form submissions leading to a nice boost of conversions directly attributed to local listing optimizations. Shaun and his team can be as detailed in... read more

    Lauren Rockwell Avatar
    Lauren Rockwell
    4/28/2022
  • Great company! If you looking to increase your visibility on Google, look no further.

    Stan Chikh Avatar
    Stan Chikh
    4/19/2022

    These guys know Google they’re very good at what they do one of the best things that I like about this company is they follow up like no other I was hesitant to sign up with him in the beginning but I’m glad that I did I’ve seen a significant increase in the traffic in store and in phone calls... read more

    Saay Patel Avatar
    Saay Patel
    4/13/2022

    Been using them for a month now and I'm looking forward to seeing what they can do for me coming up.

    Chad Stambaugh Avatar
    Chad Stambaugh
    4/06/2022
  • Great service! Very transparent Shaun is very personable and passionate about helping my company BodyEliteFit stand out!!

    Frank DeJesus Avatar
    Frank DeJesus
    3/28/2022

    Map ranks is fast and professional and despite multiple issues I was having with getting my google my business listed they were able to quickly solve everything and get it performing and ranking quickly.

    James Gilland Avatar
    James Gilland
    3/25/2022

    stellar job with helping to get Maps results for local searches...and always available to chat...worth their weight in gold!

    Ryan Finchum Avatar
    Ryan Finchum
    3/08/2022
  • Highly Recommend! They are innovative, creative, and results-driven. The consistency in their communication is optimal. It is clear our success is their top priority.

    Albany HVAC (Albany HVAC) Avatar
    Albany HVAC (Albany HVAC)
    3/07/2022

    Highly Recommend! They are innovative, creative, and results-driven. The consistency in their communication is optimal. It is clear our success is their top priority.

    Best Heating & Cooling Contractors (Albany HVAC) Avatar
    Best Heating & Cooling Contractors (Albany HVAC)
    3/07/2022

    Shaun and the team are always there and available when I need them , great service!

    Anatoly Nesheret Avatar
    Anatoly Nesheret
    3/01/2022
  • It is great to work with MapRanks. Unlike many SEO companies MapRanks actually does what they say they will do and gets results. Shaun Rocks it !

    Ralph Zuckerman Avatar
    Ralph Zuckerman
    2/18/2022

    WE loved how quickly Map Ranks was able to optimize our business listing and incorporate all of our products and service into the dashboard. They are quick,professional, and answer the phone when you call them.
    Thanks Map Ranks !!

    John King Avatar
    John King
    2/03/2022

    Map Ranks has been amazing. They got our profiles setup within less than a week and even built a custom website for us in the same time. We've been blown away at the speed and effectiveness.

    Ralph Frengel Avatar
    Ralph Frengel
    2/03/2022
  • The team at Map Ranks has delivered on all their promises and rushed to finish setting up our Google Business profile on time. We are very happy so far!

    Anny Lee Avatar
    Anny Lee
    2/03/2022

    WE loved how quickly Map Ranks was able to optimize our business listing and incorporate all of our products and service into the dashboard. They are quick,professional, and answer the phone when you call them.Thanks Map Ranks !!

    John King Avatar
    John King
    2/03/2022

    This company is no joke – they are on top of everything and have helped our car wash business almost DOUBLE in traffic. We are very impressed by Map Ranks and will continue recommending them to everyone I know .

    devon karana Avatar
    devon karana
    2/02/2022
We Love Answering Questions..

Request More Information

We GUARANTEE increased performance or your money back. There are no contracts or commitments. Our company is located in San Diego, California.

Insider Tips & Google Updates
Insider Secrets, Product Updates & More
Subscribe to our newsletter:
GOOGLE SECRETS REVEALED
Insider Tips, Tricks and Updates
Subscribe to our newsletter: