GOOGLE MY BUSINESS OPTIMIZATION 101
GMB 101: New Updates to Google My Business in 2022!
If you’re a local business owner, you might have seen the recent changes to Google My Business. We’ve taken a look at all of the recent announcements and digested them for you! What does it mean for how you should be running your page? Let’s dive in and investigate!
Google Business Profile Manager
The biggest change to the Google My Business platform in 2022 is the name itself! Google will be renaming Google my Business to Google Business Profile. You may have noticed that a few users have already been switched to the new name.
What does this mean for you?
With the change in name, Google is preparing to retire the Google my Business dashboard entirely in 2022 for users managing only a single business. That means that business owners will need to update business information directly on Search and Maps.
Of course, Map Ranks subscribers do not need to worry as our service includes consistent updates to your Google Business Profile. Simply let us know what needs to be changed and we will save you the hassle and make sure it is done right!
Distance, Prominence, and Relevance
Google’s algorithm takes into account three factors that matter when it comes to ‘near me’ searches: distance, prominence, and relevance. With more and more users searching from mobile devices to find local business that are nearby, it is important to keep Google three ranking factors in mind when setting up your Business Profile.
- Distance – Businesses that are closer to the searcher’s physical location will typically be shown higher on search engine results pages.
- Prominence – Prominent businesses that are searched for more frequently by other searchers will appear more prominently as well.
- Relevance – Google defines relevance as the amount of customer interactions your Business Profile receives. Some customer actions that Google uses to determine your relevance are amount and quality of reviews, ratings, and click-through rates. Relevance can help your business appear higher on Google searches even if your business is further away or less prominent than your competitors.
Distance and prominence are difficult to change in order to increase rankings. Relevance, on the other hand, has a lot of room for optimization because there are lots of ways for you to increase relevance on Google such as creating regular content on your Business Profile, asking your customers to leave a positive review, and answering questions in the Google Knowledge Panel.
Customers who update their profiles more often are more likely to appear in search results based on Google’s ranking algorithm. Due to the importance of relevance in Google search rankings & 3 pack rankings, Map Ranks focuses on increasing the number of customer actions for all of our customers through a combination of regular profile updates, responses to customer reviews, weekly posts, and much more.
Reviews & Keywords
Reviews are one of the most important factors in local SEO. Google sees reviews as a great indicator of how business owners interact with customers, and by extension, a great indicator of how they will treat customers in the future.
Google has made it clear that reviews are one of the top ranking factors on Google Business Profile listings. Reviews and ratings from customers will carry additional weight in an effort to help consumers make more informed purchasing decisions when searching for local businesses in Google Search.
This is great news for businesses that have been building positive online reputations through positive online reviews.
What happens when your company doesn’t have many reviews?
It might seem impossible to compete with large chains that have thousands of reviews – but it’s not. There are plenty of way you can to get reviews from your customers and improve your local SEO ranking.
The easiest one is to simply ask for reviews from your clients! As simple as it sounds, asking for reviews is still one of the best ways to increase your overall review count.
Map Ranks has developed effective strategies to get more reviews for our clients and help them boost their relevance and rankings in Google searches.
Relevant Keywords Can Help Boost Rankings
Since Google’s algorithm is always changing, it is difficult for businesses to know exactly what will affect their ranking in the future. However, based on current trends, there seems to be a strong correlation between the number of relevant keywords used throughout the Business Profile and its rankings within Google’s search engine results.
Optimizing your content for the keywords you want to rank for is one of the most powerful and most effective ways to increase Google search engine rankings. However, keyword research is not a “set-it-and-forget-it” type of job. It’s an ongoing, dynamic process that requires constant monitoring and adjustments.
Map Ranks conducts extensive research into the right keywords for your particular business so that we can use them in our optimization process and help you increase your customer actions!
Conclusion
Google my Business has gone through a number of changes that can affect the way that your business is being found of Google. Overall, these changes may seem relatively minor but can affect rankings significantly if not taken into account. We hope that by reading this blog, you are ready to keep your business rankings high as we enter 2022.
Overall, the frequency of interactions that customers have with your Google Business Profile will impact rankings and help you appear higher in Google searches.
Trying to manage your GMB business listing on your own can be challenging, especially if you are juggling other priorities. It’s easy to make mistakes that can jeopardize your standing in search results, or worse, not get the visibility you need to attract new customers.
Leave the Work to Us!
Map Ranks is an all-in-one Google Profile management service that keeps your business profile up-to-date, optimized, and ranking higher on Google Maps. Leave the small details to us:
- Perform keyword research for your industry
- Setup products/services/descriptions with the proper keywords
- Manage your customer reviews
- Create weekly posts for your listing
- Setup the integrated GMB website builder
- Create and manage citations/directory listings
- Send weekly performance reports
Businesses large and small are finding success with Mapranks. Call us today and learn more about how we can help you grow your business.
Read Our Google Reviews
Real reviews from our actual clients on Google
- Adam Alobaidy1/25/2023
We came to Map Ranks after our SEO and internet marketing took a tank and we couldn’t bring it back to life. Map Ranks and their team turned it around in two weeks. Two weeks we starting getting new patients from google ads and good searches and just our website. Website traffic increased dramatically. Social media exposure as well. Extremely... read moreWe came to Map Ranks after our SEO and internet marketing took a tank and we couldn’t bring it back to life. Map Ranks and their team turned it around in two weeks. Two weeks we starting getting new patients from google ads and good searches and just our website. Website traffic increased dramatically. Social media exposure as well. Extremely impressed with their knowledge and skill. Thank you Map Ranks. read less
Dr. Cameron Hall1/24/2023 -
The MapRanks team is nothing short of amazing. Their expertise is something I have ever seen. Plus the customer service is top notch. I am proud to be working with them
Tyler Carlson1/12/2023We went through several companies to try to help us improve our Google presence and to generate an overall interest and activity in our company. Map Ranks helped us understand what was needed to succeed in the google arena. The service transformed our company where other companies couldn’t adequately guide us in the right direction. This company did not only... read moreWe went through several companies to try to help us improve our Google presence and to generate an overall interest and activity in our company. Map Ranks helped us understand what was needed to succeed in the google arena. The service transformed our company where other companies couldn’t adequately guide us in the right direction. This company did not only turn the light switch on by getting our company up in front of clients, it literally saved our company. Thank you Map Ranks! read less
321 Cutz1/02/2023 -
Map Ranks has unbelievable service, great pricing and are always ready to help. I've gone through numerous companies to help take our business to the next level and failed. I've been with Map Ranks for about a month now and I'm already seeing improvements!! Highly Recommend!!
jivan mansour12/13/2022 -
We are happy we chose Map Ranks for help marketing for our nail salon. Since we’ve been working with them we are ranked #1 on Google Maps for our top keyword ‘nail salon in Corpus Christie’. They are very fast in making updates and are always available for when we need them. If you are considering using them for... read moreWe are happy we chose Map Ranks for help marketing for our nail salon. Since we’ve been working with them we are ranked #1 on Google Maps for our top keyword ‘nail salon in Corpus Christie’. They are very fast in making updates and are always available for when we need them. If you are considering using them for your business, do not think twice. They are the real deal! read less
Leslie Nails11/27/2022 -
Very Knowledgeable and creative individuals at map ranks. They are the best and highest ranking marketing service we have utilized. I would highly recommend their services for map ranking and Internet marketing.
Ben Mousavi11/16/2022 -
Wow! There's so much I can say! I'll start by saying the staff are amazing, they actually care! I will recommend Map Ranks to whomever needs marketing for there business. It's random that you find people who actually cares about you and your business, they don't just want your money they want your business to be successful and profitable.... read moreWow! There's so much I can say! I'll start by saying the staff are amazing, they actually care! I will recommend Map Ranks to whomever needs marketing for there business. It's random that you find people who actually cares about you and your business, they don't just want your money they want your business to be successful and profitable. They also do random calls checking up on you to see how things are going for you and your business, they're very helpful 🙂 and stay on top of things in the back ground im very thankful and grateful to have them in my life, I didn't only purchase a plan but I also gained friends. Thanks for being a blessing to me and my business, Map Ranks Rock your the the best hands down. I 1000% recommend Map Ranks💖 read less
Tamara Mosby10/19/2022If you need a company to help you rank higher in google maps, look no further. Map Ranks is an awesome company they have helped my business grow in a very short amount of time. Anytime you have questions they get back to you in a matter of minutes. I highly recommend using Map Ranks if you’re looking for more... read moreIf you need a company to help you rank higher in google maps, look no further. Map Ranks is an awesome company they have helped my business grow in a very short amount of time. Anytime you have questions they get back to you in a matter of minutes. I highly recommend using Map Ranks if you’re looking for more traffic! I will not use any other company. Thanks guys for all your help. We have seen a massive amount of growth! read less
jeffrey Shaw10/13/2022 -
The people at Map Ranks have done an incredible job for my business. They complete the work in a timely manner and always respond quickly to questions I have. I would recommend them to anyone looking for a big boost to your Google My Business account.
Derek Oliverson9/07/2022I have only been using map ranks for about four months now .I had numerous other companies try to rank me up never could get us above 12th on the Maps Listings . Map ranks has me number one could not be happier with their results for my company. I would highly recommend them and I’m going to recommend... read moreI have only been using map ranks for about four months now .I had numerous other companies try to rank me up never could get us above 12th on the Maps Listings . Map ranks has me number one could not be happier with their results for my company. I would highly recommend them and I’m going to recommend some of my friends that own other companies as well . I almost gave up on trying to deal with companies calling me 4 to 5 times a day promising me they could get me ranked up higher, so glad I found these guys !!! read less
Marcus Bellino9/03/2022It's my pleasure to leave Shaun at MapRanks a very positive review. He's personal fixing a 8 year mess my current company has left my company in. He has always returned my calls and or texts in a timely manner. Very professional..an I look forward to a long lasting business relationship with his company.
Brad Gross8/22/2022 -
Thank you map Rank i was lookingfor a company like you now i'm in the first place in Google for the People need my services of tv repair Thank you i recomend MAP RANK
RADIO AMMANEZER8/08/2022The customer service has been excellent. I had some issues with my business ranking since we moved locations. Map ranks knew exactly what to do to get the issue resolved. I now am looking forward to the business ranking in three pack for Google maps again. Thanks Map Ranks!
Rooftops Unlimited8/04/2022I. Looked at alot of marketing companies out. There. And. I couldn't find a good one out there but when I found mapranks I New. That this was the one You know when you find a ... read moreI. Looked at alot of marketing companies out. There. And. I couldn't find a good one out there but when I found mapranks I New. That this was the one You know when you find a good one , and thank. God. I. Did. Just having a phone conversation I knew that I didn't have to look anymore, so. If you are. Looking for a great marketing company try these guys you won't be. Disappointed... read less
David Leonard7/28/2022 -
Shaun has made navigating the world of google business so easy! He was quick to respond and resolve my concerns. Highly recommend!
Lauren Roberts7/18/2022Map Ranks has been amazing! They are professional and Shaun was quick to respond and resolve any concerns I had. They have helped our company reviews and google presence tremendously! Highly recommend!
Bustos Management7/18/2022I've been a business owner since 1993. It's been rare to discover a service that exceeds expectations. I highly recommend Map Ranks for your business. I've been impressed with the quick and significant exposure they've been able to add to my online exposure. It's worth the cost!
William Bustos7/18/2022