GOOGLE MY BUSINESS OPTIMIZATION 101
GMB 101: The Benefits of Ranking Higher on Google Maps
Tens of billions of searches on Google Maps happen every month and the number is only increasing year over year. If you’re not showing up in the first few results, you’re missing out on potential customers! In today’s competitive world, achieving a top ranking in Google Maps or any of the other search engines for that matter can an uphill battle to attempt on your own.
Here’s a list of reasons you want your business in the coveted “3 Pack” when your customers search for your company on Google.
1. Higher rankings can improve customer conversion rates.
Being in the top three of Google Maps rankings can help you get more customers! According to experts, listings in the top three spots of Google Maps have a 44% higher click-through rate and conversion rate than those outside of the top three.
Being in the top three increases your likelihood to appear on local searches, which means more customers will be able to find you easily. When people can find you easily, they are more likely to convert into sales, which means an increase in revenue.
2. Ranking higher in maps can mean more traffic to your website.
As I’m sure you know, people like to click on something they see at the top of a list. They’re less likely to scroll down to find something. This means that if you rank higher in Google Maps, you’ll be the first thing a user sees when they search for your business. And, because you’re on the first page of results (versus being on the second or third page), more people will visit your site.
The added benefit of all this is that more organic, free traffic will be driving to your website. That means more potential customers and higher conversion rates for your business.
3. Higher Prominence in Local Searches
When you’re at the top of Google Maps rankings for your relevant keywords, your business listing will rank higher on local searches like “Best restaurants in Atlanta” or “Plumber nearby.” You’ll be one of the first businesses that pops up when someone is looking for a service near them.
4. Ranking higher in search engines means you’re easily found by people who are not on your mailing list or social media accounts.
If you’re in first place in Google Maps, that means people can find you without any additional marketing or advertising. This can help you expand your customer base even if you don’t have a lot of money to invest in your business. It’s hard to say no to free customers!
If you don’t appear on the top of Google Maps, you are missing out on potentially thousands of new customers who aren’t even considering your business.
5. Your competitors could be ranking higher than you, possibly taking away potential customers from you!
A study by Bright Local found that 93% of consumers used the internet to find a local business in the last year, with 34% searching every day. That means if your business isn’t ranking at the top of Google Maps, your competitors could be taking away potential customers from you.
Being ranked in the top 3 of Google Maps can be a huge advantage for your business. Having your company name/logo displayed at the top of the search results gives you an edge over your competitors who are not ranked highly.
This is why having your website rank highly for local keywords is so important. If you want to be seen in the “map pack”, then you need to be ranking for local keywords. This means that when someone searches for “coffee shop” or “pizza delivery” you should show up and get your business noticed.
There are a lot of myths about how to achieve higher rankings on Google Maps, but the truth is that getting listed is just the first step towards having more customers show up at your door. Getting off to a strong start with Local SEO requires doing multiple things right and taking advantage of everything that Google offers. The sooner you start, the better chance you have at ranking higher in searches and bringing in new customers.
Leave the Work to Us!
Map Ranks is an all-in-one Google Profile management service that keeps your business profile up-to-date, optimized, and ranking higher on Google Maps. Leave the small details to us:
- Perform keyword research for your industry
- Setup products/services/descriptions with the proper keywords
- Manage your customer reviews
- Create weekly posts for your listing
- Setup the integrated GMB website builder
- Create and manage citations/directory listings
- Send weekly performance reports
Read Our Google Reviews
Real reviews from our actual clients on Google
- Map Ranks is awesome!! They have helped my company grow immensely. Extremely professional and ontop of every detail. Every small business should seek their help!! Thank you guys for everything!!Joseph Gelo12/03/2023I have used many services and platforms and finally found the one that works. After a short period that I have connected and used Map Ranks, I've already witnessed an increase in calls and patients. I'm glad my friend introduced me to them and look forward to a brighter future for our practice.Vahe Gyulnazaryan, MD11/14/2023Look no further! If you are looking for a service to help grow traffic to your business Shaun and Map Ranks are who you need to call!!! They guarantee their work without a contract and we have gotten AMAZING results since hiring them! We will never use anyone else and appreciate all the work they've done for us!!! Thank you... read moreLook no further! If you are looking for a service to help grow traffic to your business Shaun and Map Ranks are who you need to call!!! They guarantee their work without a contract and we have gotten AMAZING results since hiring them! We will never use anyone else and appreciate all the work they've done for us!!! Thank you Map Ranks!!! read lessTalia Reyes10/19/2023
- I have been using MapRanks for multiple businesses and Shaun and the MapRanks team have done a great job at helping increase traffic to our locations. Additionally, the services they provide are done with a high level of attention to detail and communication. We are looking forward to continue working with themOsama Shabaik9/19/2023
- I almost ignored Map Ranks' service, lucky that I didn't. After I used their service for 1 month, what I can see quite obviously is the search result. It's getting better which I satisfied pretty much. And the way they respond to customer's Google review is awesome. They are very knowledgeable in what they are doing. Thank you so much.... read moreI almost ignored Map Ranks' service, lucky that I didn't. After I used their service for 1 month, what I can see quite obviously is the search result. It's getting better which I satisfied pretty much. And the way they respond to customer's Google review is awesome. They are very knowledgeable in what they are doing. Thank you so much. I really appreciate your service. read lessASP Suanpan8/20/2023The team at Map Ranks has been incredible to work with. Alex walked us through the entire process and on-boarded our company quickly and professionally. She has been a constant person of support answering all questions. We have seen an immediate impact in our visibility and rankings across the board. So happy we went with them, definitely recommend.Kristy Rumsey8/11/2023
- An absolute pleasure to work with Shaun and the rest of the team. It’s only been a couple of weeks and I’m already seeing lots of dramatic changes in our presence and awareness. Use these guys if you want to grow your business.Lyle DeColyse8/05/2023My name is Christibell Alphonso and I am the Founder of Lite Touch Mobile Phlebotomy Services. I have been trying to find a company to merge and optimize my Google profiles. I came across Map Ranks. I spoke to Shaun Salehyan and he assured me he could get the job done. speaking to Shaun I felt a... read moreMy name is Christibell Alphonso and I am the Founder of Lite Touch Mobile Phlebotomy Services. I have been trying to find a company to merge and optimize my Google profiles. I came across Map Ranks. I spoke to Shaun Salehyan and he assured me he could get the job done. speaking to Shaun I felt a sense of ease and comfort and I gave him the green light. I asked when will the project be completed and he gave me a time frame of one week. I am giving Map Ranks 5 stars on the basis of Shaun being a professional and honest businessman that kept his word and making me extremely happy on the results that I have seen this far. This has been a positive experience and I plan to do more business and definitely send more referrals Map Ranks way. if you are hesitant or skeptical about spending time and money with no results. look no further contact Map Ranks they are the way to go. read lessLite Touch MPS8/05/2023Map Ranks has successfully optimized our local footprint just as they said they would. Clients are finding us more easily and quickly. In just a few months we’ve had a double digit percentage increase in direct calls as a result. Their service is personalized and professional. We can’t recommend Sean and company enough!CoolVu View7/25/2023
- Shaun and his team have been incredible to work with! Map Ranks possesses a deep understanding of the intricacies involved in managing our multi-location, franchise-based business, CoolVu Glass and Surface Solutions. Their personalized approach to each of our locations is impressive, ensuring that every franchisee feels supported and valued. We highly recommend Map Ranks to any business.FutureVu Brands7/24/2023The Map Ranks is the only advertising company I had been work really delivered what they promised to me. My Google business got better view and reviews. They organized the photos and content on my profile. My profile got more traffic and leads. Thank you Map Ranks.Madeira Construction7/14/2023I have been using WestWind for a few years now. They are awesome. The are quick and efficient and very reasonably priced. They even have caught typos and errors on my requested product, and then even fixed for me with out charging a ridiculous fee. They are my ' Go To' for all my printing.Kandee Alix7/08/2023
- We just started working with Map Ranks. So far everything has been great! The account optimization process was easy and smooth. They are awesome to work with so far. We are excited to see the progress the account makes.Isabeau Kennedy7/05/2023Mapranks is an amazing company, I had tried it for more than 3 months and wrote this review. They take care of my business profile, and do a great job. I had a new business, but still got around 3 calls a week from new patients. Jonathan is great, and I trust him, and sometimes I ask him for advice,... read moreMapranks is an amazing company, I had tried it for more than 3 months and wrote this review. They take care of my business profile, and do a great job. I had a new business, but still got around 3 calls a week from new patients. Jonathan is great, and I trust him, and sometimes I ask him for advice, I am never disappointed. I highly recommend Mapranks as your marketing company. read lessRachel Shu6/27/2023
- Map Ranks has been an great find and a great addition to our business. Besides the fact that they know their stuff, they are thorough, follow through and deliver. As a small business owner with multiple priorities, what more can you ask for!Lynette Vallecillo5/31/2023I love this company. I was losing money on other services that really didn't help. Ever since I started to use Mapranks I actually get calls from google searchers. They send me my weekly reports very Monday on the dot. I love their serivces. I have already recomended them to others!Kary Ortiz5/31/2023
- Highly knowledgeable in their work, I’ve been using them for a month and already have noticed a big jump in traffic to the business! Thank you Shaun!Araz Amedy4/14/2023
- This team knowing their responsibilities and their speciality is on google promo, I have been use multi company take care my google account, they’re the only one make me satisfied with no issue so far.Kenny Chen4/01/2023
- Map Ranks and the entire crew are absolutely amazing. I recently started with Map Ranks, and their onboarding is not only thorough; they want you to understand how they will help you increase traffic, how to look at metrics, and what they plan to do moving forward to have Google rankings be a success. They also immediately removed several... read moreMap Ranks and the entire crew are absolutely amazing. I recently started with Map Ranks, and their onboarding is not only thorough; they want you to understand how they will help you increase traffic, how to look at metrics, and what they plan to do moving forward to have Google rankings be a success. They also immediately removed several negative reviews that were clearly incorrect about our business which I know is very frustrating for us business owners who get reviews that don't truly reflect our business. Map ranks and my business are going to have a long-standing relationship. I can't wait to discuss how we rank in the next couple of months. So far, they are deserve 10 stars if I could give it to them! It's so refreshing to work with an ethical company in the online ranking world that delivers on its promises. read lessamir karkouti3/13/2023We highly recommend working with Map Ranks! We have worked with a few similar companies with minimal success. Not only is Map Rank very reasonably priced but we saw a major increase in our calls within a week or two of them beginning to clean up our business listing on Google!Painting Plus Co., Inc.3/04/2023