GOOGLE MY BUSINESS OPTIMIZATION 101

GMB 101: The Benefits of Ranking Higher on Google Maps

Tens of billions of searches on Google Maps happen every month and the number is only increasing year over year. If you’re not showing up in the first few results, you’re missing out on potential customers! In today’s competitive world, achieving a top ranking in Google Maps or any of the other search engines for that matter can an uphill battle to attempt on your own.

Here’s a list of reasons you want your business in the coveted “3 Pack” when your customers search for your company on Google.

 

1. Higher rankings can improve customer conversion rates.

Being in the top three of Google Maps rankings can help you get more customers! According to experts, listings in the top three spots of Google Maps have a 44% higher click-through rate and conversion rate than those outside of the top three.

Google Rankings

Being in the top three increases your likelihood to appear on local searches, which means more customers will be able to find you easily. When people can find you easily, they are more likely to convert into sales, which means an increase in revenue.


2. Ranking higher in maps can mean more traffic to your website.

As I’m sure you know, people like to click on something they see at the top of a list. They’re less likely to scroll down to find something. This means that if you rank higher in Google Maps, you’ll be the first thing a user sees when they search for your business. And, because you’re on the first page of results (versus being on the second or third page), more people will visit your site.

The added benefit of all this is that more organic, free traffic will be driving to your website. That means more potential customers and higher conversion rates for your business.


3. Higher Prominence in Local Searches

Google My BusinessWhen you’re at the top of Google Maps rankings for your relevant keywords, your business listing will rank higher on local searches like “Best restaurants in Atlanta” or “Plumber nearby.” You’ll be one of the first businesses that pops up when someone is looking for a service near them.


4. Ranking higher in search engines means you’re easily found by people who are not on your mailing list or social media accounts.

GMB OptimizationIf you’re in first place in Google Maps, that means people can find you without any additional marketing or advertising. This can help you expand your customer base even if you don’t have a lot of money to invest in your business. It’s hard to say no to free customers!

If you don’t appear on the top of Google Maps, you are missing out on potentially thousands of new customers who aren’t even considering your business.


5. Your competitors could be ranking higher than you, possibly taking away potential customers from you!

A study by Bright Local found that 93% of consumers used the internet to find a local business in the last year, with 34% searching every day. That means if your business isn’t ranking at the top of Google Maps, your competitors could be taking away potential customers from you.

Being ranked in the top 3 of Google Maps can be a huge advantage for your business. Having your company name/logo displayed at the top of the search results gives you an edge over your competitors who are not ranked highly.

This is why having your website rank highly for local keywords is so important. If you want to be seen in the “map pack”, then you need to be ranking for local keywords. This means that when someone searches for “coffee shop” or “pizza delivery” you should show up and get your business noticed.

There are a lot of myths about how to achieve higher rankings on Google Maps, but the truth is that getting listed is just the first step towards having more customers show up at your door. Getting off to a strong start with Local SEO requires doing multiple things right and taking advantage of everything that Google offers. The sooner you start, the better chance you have at ranking higher in searches and bringing in new customers.


Leave the Work to Us!

Map Ranks is an all-in-one Google Profile management service that keeps your business profile up-to-date, optimized, and ranking higher on Google Maps. Leave the small details to us:

  • Perform keyword research for your industry
  • Setup products/services/descriptions with the proper keywords
  • Manage your customer reviews
  • Create weekly posts for your listing
  • Setup the integrated GMB website builder
  • Create and manage citations/directory listings
  • Send weekly performance reports

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    MM DC
    5/14/2022

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    5/03/2022

    We've seen an improvement in overall GMB activity within 30 days of Mapranks implementation. More search impressions as well as views and total actions. We are also seeing additional leads both from phone calls and form submissions leading to a nice boost of conversions directly attributed to local listing optimizations. Shaun and his team can be as detailed in... read more

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    4/28/2022
  • Great company! If you looking to increase your visibility on Google, look no further.

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    4/19/2022

    These guys know Google they’re very good at what they do one of the best things that I like about this company is they follow up like no other I was hesitant to sign up with him in the beginning but I’m glad that I did I’ve seen a significant increase in the traffic in store and in phone calls... read more

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    Map ranks is fast and professional and despite multiple issues I was having with getting my google my business listed they were able to quickly solve everything and get it performing and ranking quickly.

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    3/25/2022

    stellar job with helping to get Maps results for local searches...and always available to chat...worth their weight in gold!

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    3/08/2022
  • Highly Recommend! They are innovative, creative, and results-driven. The consistency in their communication is optimal. It is clear our success is their top priority.

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    Highly Recommend! They are innovative, creative, and results-driven. The consistency in their communication is optimal. It is clear our success is their top priority.

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  • WE loved how quickly Map Ranks was able to optimize our business listing and incorporate all of our products and service into the dashboard. They are quick,professional, and answer the phone when you call them.
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    2/03/2022

    Map Ranks has been amazing. They got our profiles setup within less than a week and even built a custom website for us in the same time. We've been blown away at the speed and effectiveness.

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    2/03/2022

    The team at Map Ranks has delivered on all their promises and rushed to finish setting up our Google Business profile on time. We are very happy so far!

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    2/03/2022
  • WE loved how quickly Map Ranks was able to optimize our business listing and incorporate all of our products and service into the dashboard. They are quick,professional, and answer the phone when you call them.Thanks Map Ranks !!

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    2/03/2022

    This company is no joke – they are on top of everything and have helped our car wash business almost DOUBLE in traffic. We are very impressed by Map Ranks and will continue recommending them to everyone I know .

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    2/02/2022

    Shaun at MapRanks is as professional as it gets. In just a few short months he took our company from not being seen at all on Google Searches to Top of the Search pages, every time. MapRanks works. They are easy to get a hold of, easy to work with....well worth the price!

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    2/01/2022
  • Map ranks has showed me what proffesionalism is . They gave my maps business a quality touch unlike any other . I highly recommend map ranks for you choice to build business. ! Thanks Shaun !

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    1/20/2022

    Great company and great service

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    1/12/2022

    Great Company to work with, great results, Would highly recommend .

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    12/29/2021
  • Thank you Map Ranks for continuing to help my business grow! Since we've signed up for Map Ranks optimizations, we've noticed tremendous improvements to our Google Rankings and a steady increase in phone calls to our business. We HIGHLY recommend this service to anyone!

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    Jonathan Babayev
    12/27/2021

    I run a local jewelry shop and Map Ranks has helped me increase my Google Maps and Google Search rankings significantly! I have been receiving many more phone calls and have increased my placement on Google ever since signing up with Map Ranks. Thank you so much for all that you do!

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    Emma's Stones
    12/21/2021

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    ABC Metals Recycling
    12/15/2021
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    Superior Air Systems
    12/14/2021

    My business’ web site traffic has improved significantly since hiring Map Ranks. It’s such a great service and doesn’t break the bank. I recommend them. 🙂

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    Blossom Organic Skincare
    12/09/2021

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    Balboa Florist
    12/09/2021
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