GOOGLE MY BUSINESS OPTIMIZATION 101

GMB 101: The Benefits of Ranking Higher on Google Maps

Tens of billions of searches on Google Maps happen every month and the number is only increasing year over year. If you’re not showing up in the first few results, you’re missing out on potential customers! In today’s competitive world, achieving a top ranking in Google Maps or any of the other search engines for that matter can an uphill battle to attempt on your own.

Here’s a list of reasons you want your business in the coveted “3 Pack” when your customers search for your company on Google.

 

1. Higher rankings can improve customer conversion rates.

Being in the top three of Google Maps rankings can help you get more customers! According to experts, listings in the top three spots of Google Maps have a 44% higher click-through rate and conversion rate than those outside of the top three.

Google Rankings

Being in the top three increases your likelihood to appear on local searches, which means more customers will be able to find you easily. When people can find you easily, they are more likely to convert into sales, which means an increase in revenue.


2. Ranking higher in maps can mean more traffic to your website.

As I’m sure you know, people like to click on something they see at the top of a list. They’re less likely to scroll down to find something. This means that if you rank higher in Google Maps, you’ll be the first thing a user sees when they search for your business. And, because you’re on the first page of results (versus being on the second or third page), more people will visit your site.

The added benefit of all this is that more organic, free traffic will be driving to your website. That means more potential customers and higher conversion rates for your business.


3. Higher Prominence in Local Searches

Google My BusinessWhen you’re at the top of Google Maps rankings for your relevant keywords, your business listing will rank higher on local searches like “Best restaurants in Atlanta” or “Plumber nearby.” You’ll be one of the first businesses that pops up when someone is looking for a service near them.


4. Ranking higher in search engines means you’re easily found by people who are not on your mailing list or social media accounts.

GMB OptimizationIf you’re in first place in Google Maps, that means people can find you without any additional marketing or advertising. This can help you expand your customer base even if you don’t have a lot of money to invest in your business. It’s hard to say no to free customers!

If you don’t appear on the top of Google Maps, you are missing out on potentially thousands of new customers who aren’t even considering your business.


5. Your competitors could be ranking higher than you, possibly taking away potential customers from you!

A study by Bright Local found that 93% of consumers used the internet to find a local business in the last year, with 34% searching every day. That means if your business isn’t ranking at the top of Google Maps, your competitors could be taking away potential customers from you.

Being ranked in the top 3 of Google Maps can be a huge advantage for your business. Having your company name/logo displayed at the top of the search results gives you an edge over your competitors who are not ranked highly.

This is why having your website rank highly for local keywords is so important. If you want to be seen in the “map pack”, then you need to be ranking for local keywords. This means that when someone searches for “coffee shop” or “pizza delivery” you should show up and get your business noticed.

There are a lot of myths about how to achieve higher rankings on Google Maps, but the truth is that getting listed is just the first step towards having more customers show up at your door. Getting off to a strong start with Local SEO requires doing multiple things right and taking advantage of everything that Google offers. The sooner you start, the better chance you have at ranking higher in searches and bringing in new customers.


Leave the Work to Us!

Map Ranks is an all-in-one Google Profile management service that keeps your business profile up-to-date, optimized, and ranking higher on Google Maps. Leave the small details to us:

  • Perform keyword research for your industry
  • Setup products/services/descriptions with the proper keywords
  • Manage your customer reviews
  • Create weekly posts for your listing
  • Setup the integrated GMB website builder
  • Create and manage citations/directory listings
  • Send weekly performance reports

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  • Shaun and his team of Map Ranks are truly amazing I hesitated for months not to join Map Rank hitting my self why I didn’t do it sooner, the team really has google Maps and Ranking down pack definitely will keep them and for future customer thanks Shaun and his team

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    Laptop Tech Brooklyn
    9/17/2022

    The people at Map Ranks have done an incredible job for my business. They complete the work in a timely manner and always respond quickly to questions I have. I would recommend them to anyone looking for a big boost to your Google My Business account.

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    Derek Oliverson
    9/07/2022

    I have only been using map ranks for about four months now .I had numerous other companies try to rank me up never could get us above 12th on the Maps Listings . Map ranks has me number one could not be happier with their results for my company. I would highly recommend them and I’m going to recommend... read more

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    Marcus Bellino
    9/03/2022
  • It's my pleasure to leave Shaun at MapRanks a very positive review. He's personal fixing a 8 year mess my current company has left my company in. He has always returned my calls and or texts in a timely manner. Very professional..an I look forward to a long lasting business relationship with his company.

    Brad Gross Avatar
    Brad Gross
    8/22/2022

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    RADIO AMMANEZER
    8/08/2022

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    Rooftops Unlimited
    8/04/2022
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    David Leonard Avatar
    David Leonard
    7/28/2022

    Shaun has made navigating the world of google business so easy! He was quick to respond and resolve my concerns. Highly recommend!

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    Lauren Roberts
    7/18/2022

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    7/18/2022
  • I've been a business owner since 1993. It's been rare to discover a service that exceeds expectations. I highly recommend Map Ranks for your business. I've been impressed with the quick and significant exposure they've been able to add to my online exposure. It's worth the cost!

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    William Bustos
    7/18/2022

    Shaun is great owner that really care customers’ results and success. I would recommend Maps Rank to manage your GMB Profile.

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    7/14/2022

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    ryan kelly
    7/12/2022
  • Great experience. Very knowledgeable and understands how to provide benefit to their clients in terms of ranking higher on google maps.

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    6/29/2022

    I've only been with map ranks for about a week and I can already see improvements in my GMB listing. The last company I used asked who I was when I would reach out to them, This company is communicating with me almost daily!!

    Dan Nichols Avatar
    Dan Nichols
    6/21/2022

    We've seen an improvement in overall GMB activity within 30 days of Mapranks implementation. More search impressions as well as views and total actions. We are also seeing additional leads both from phone calls and form submissions leading to a nice boost of conversions directly attributed to local listing optimizations. Shaun and his team can be as detailed in... read more

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    Lauren Rockwell
    4/28/2022
  • Great company! If you looking to increase your visibility on Google, look no further.

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    Stan Chikh
    4/19/2022

    These guys know Google they’re very good at what they do one of the best things that I like about this company is they follow up like no other I was hesitant to sign up with him in the beginning but I’m glad that I did I’ve seen a significant increase in the traffic in store and in phone calls... read more

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    4/13/2022

    Been using them for a month now and I'm looking forward to seeing what they can do for me coming up.

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    4/06/2022
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    Frank DeJesus Avatar
    Frank DeJesus
    3/28/2022

    Map ranks is fast and professional and despite multiple issues I was having with getting my google my business listed they were able to quickly solve everything and get it performing and ranking quickly.

    James Gilland Avatar
    James Gilland
    3/25/2022

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    Ryan Finchum
    3/08/2022
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    3/01/2022
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    Ralph Zuckerman Avatar
    Ralph Zuckerman
    2/18/2022

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    2/03/2022

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