GOOGLE MY BUSINESS OPTIMIZATION 101
GMB 101: The Benefits of Ranking Higher on Google Maps
Tens of billions of searches on Google Maps happen every month and the number is only increasing year over year. If you’re not showing up in the first few results, you’re missing out on potential customers! In today’s competitive world, achieving a top ranking in Google Maps or any of the other search engines for that matter can an uphill battle to attempt on your own.
Here’s a list of reasons you want your business in the coveted “3 Pack” when your customers search for your company on Google.
1. Higher rankings can improve customer conversion rates.
Being in the top three of Google Maps rankings can help you get more customers! According to experts, listings in the top three spots of Google Maps have a 44% higher click-through rate and conversion rate than those outside of the top three.
Being in the top three increases your likelihood to appear on local searches, which means more customers will be able to find you easily. When people can find you easily, they are more likely to convert into sales, which means an increase in revenue.
2. Ranking higher in maps can mean more traffic to your website.
As I’m sure you know, people like to click on something they see at the top of a list. They’re less likely to scroll down to find something. This means that if you rank higher in Google Maps, you’ll be the first thing a user sees when they search for your business. And, because you’re on the first page of results (versus being on the second or third page), more people will visit your site.
The added benefit of all this is that more organic, free traffic will be driving to your website. That means more potential customers and higher conversion rates for your business.
3. Higher Prominence in Local Searches
When you’re at the top of Google Maps rankings for your relevant keywords, your business listing will rank higher on local searches like “Best restaurants in Atlanta” or “Plumber nearby.” You’ll be one of the first businesses that pops up when someone is looking for a service near them.
4. Ranking higher in search engines means you’re easily found by people who are not on your mailing list or social media accounts.
If you’re in first place in Google Maps, that means people can find you without any additional marketing or advertising. This can help you expand your customer base even if you don’t have a lot of money to invest in your business. It’s hard to say no to free customers!
If you don’t appear on the top of Google Maps, you are missing out on potentially thousands of new customers who aren’t even considering your business.
5. Your competitors could be ranking higher than you, possibly taking away potential customers from you!
A study by Bright Local found that 93% of consumers used the internet to find a local business in the last year, with 34% searching every day. That means if your business isn’t ranking at the top of Google Maps, your competitors could be taking away potential customers from you.
Being ranked in the top 3 of Google Maps can be a huge advantage for your business. Having your company name/logo displayed at the top of the search results gives you an edge over your competitors who are not ranked highly.
This is why having your website rank highly for local keywords is so important. If you want to be seen in the “map pack”, then you need to be ranking for local keywords. This means that when someone searches for “coffee shop” or “pizza delivery” you should show up and get your business noticed.
There are a lot of myths about how to achieve higher rankings on Google Maps, but the truth is that getting listed is just the first step towards having more customers show up at your door. Getting off to a strong start with Local SEO requires doing multiple things right and taking advantage of everything that Google offers. The sooner you start, the better chance you have at ranking higher in searches and bringing in new customers.
Leave the Work to Us!
Map Ranks is an all-in-one Google Profile management service that keeps your business profile up-to-date, optimized, and ranking higher on Google Maps. Leave the small details to us:
- Perform keyword research for your industry
- Setup products/services/descriptions with the proper keywords
- Manage your customer reviews
- Create weekly posts for your listing
- Setup the integrated GMB website builder
- Create and manage citations/directory listings
- Send weekly performance reports
Read Our Google Reviews
Real reviews from our actual clients on Google
- Mapranks has been awesome to work with. The attention to detail they display gives us comfort and confidence in using their services. Looking forward to growing our relationship together along with our business.Scott Sullivan4/22/2023
- The best service and pricing there is! Thank you to the team at map ranks for always providing numbersFidal Zora3/22/2023Map Ranks and the entire crew are absolutely amazing. I recently started with Map Ranks, and their onboarding is not only thorough; they want you to understand how they will help you increase traffic, how to look at metrics, and what they plan to do moving forward to have Google rankings be a success. They also immediately removed several... read moreMap Ranks and the entire crew are absolutely amazing. I recently started with Map Ranks, and their onboarding is not only thorough; they want you to understand how they will help you increase traffic, how to look at metrics, and what they plan to do moving forward to have Google rankings be a success. They also immediately removed several negative reviews that were clearly incorrect about our business which I know is very frustrating for us business owners who get reviews that don't truly reflect our business. Map ranks and my business are going to have a long-standing relationship. I can't wait to discuss how we rank in the next couple of months. So far, they are deserve 10 stars if I could give it to them! It's so refreshing to work with an ethical company in the online ranking world that delivers on its promises. read lessamir karkouti3/13/2023
- We highly recommend working with Map Ranks! We have worked with a few similar companies with minimal success. Not only is Map Rank very reasonably priced but we saw a major increase in our calls within a week or two of them beginning to clean up our business listing on Google!Painting Plus Co., Inc.3/04/2023I’d give Mapranks 6 stars if possible. This company has allowed for clients to hear what we have to offer and has helped our business significantly. We have a phenomenal online presence now which allows for clients to actually call us for pricing and info. Thank you so much! I recommend this team to everyone.The L.A. Staging Company2/23/2023
- I recently worked with Map Ranks for GBP optimization, posting, and citation services, and I was thoroughly impressed with the results. The team at Map Ranks is highly knowledgeable and dedicated to helping businesses succeed online. They went above and beyond to ensure that my Google Business Page was optimized for maximum visibility and exposure. Their thorough research and analysis... read moreI recently worked with Map Ranks for GBP optimization, posting, and citation services, and I was thoroughly impressed with the results. The team at Map Ranks is highly knowledgeable and dedicated to helping businesses succeed online. They went above and beyond to ensure that my Google Business Page was optimized for maximum visibility and exposure. Their thorough research and analysis process ensured that my business was optimized for the right keywords and that all my business information was accurate and consistent across all platforms. I also appreciated their exceptional customer service, providing personalized attention and support throughout the entire process. Thanks to the hard work of the team at Map Ranks, my business has seen a significant increase in online visibility and has attracted many more customers. I highly recommend Map Ranks to anyone looking to improve their online presence and drive more traffic to their business. read lessElie Waked2/11/2023
- We've been impressed with how Map Ranks has helped us setup our business listing and connect us with Google Local Services. Their customer services is very good and they communicate frequently. MUCH better than our last SEO company.Andrea Ruano2/03/2023
- We came to Map Ranks after our SEO and internet marketing took a tank and we couldn’t bring it back to life. Map Ranks and their team turned it around in two weeks. Two weeks we starting getting new patients from google ads and good searches and just our website. Website traffic increased dramatically. Social media exposure as well. Extremely... read moreWe came to Map Ranks after our SEO and internet marketing took a tank and we couldn’t bring it back to life. Map Ranks and their team turned it around in two weeks. Two weeks we starting getting new patients from google ads and good searches and just our website. Website traffic increased dramatically. Social media exposure as well. Extremely impressed with their knowledge and skill. Thank you Map Ranks. read lessDr. Cameron Hall1/24/2023
- We went through several companies to try to help us improve our Google presence and to generate an overall interest and activity in our company. Map Ranks helped us understand what was needed to succeed in the google arena. The service transformed our company where other companies couldn’t adequately guide us in the right direction. This company did not only... read moreWe went through several companies to try to help us improve our Google presence and to generate an overall interest and activity in our company. Map Ranks helped us understand what was needed to succeed in the google arena. The service transformed our company where other companies couldn’t adequately guide us in the right direction. This company did not only turn the light switch on by getting our company up in front of clients, it literally saved our company. Thank you Map Ranks! read less321 Cutz1/02/2023Elena Ahtaeva12/29/2022Map Ranks has unbelievable service, great pricing and are always ready to help. I've gone through numerous companies to help take our business to the next level and failed. I've been with Map Ranks for about a month now and I'm already seeing improvements!! Highly Recommend!!jivan mansour12/13/2022
- MapRanks has helped our company increase it searchability and ranking in the first few weeks alone. They have helped update our photos, add products and services, and correct errors in our listings.Tricked Out Accessories12/01/2022It's been a pleasure I've been working with Map Ranks a few months now and Shaun and his team stay on top of things. I hope all continues to go well and grow togetherdclsandiego12/01/2022We are happy we chose Map Ranks for help marketing for our nail salon. Since we’ve been working with them we are ranked #1 on Google Maps for our top keyword ‘nail salon in Corpus Christie’. They are very fast in making updates and are always available for when we need them. If you are considering using them for... read moreWe are happy we chose Map Ranks for help marketing for our nail salon. Since we’ve been working with them we are ranked #1 on Google Maps for our top keyword ‘nail salon in Corpus Christie’. They are very fast in making updates and are always available for when we need them. If you are considering using them for your business, do not think twice. They are the real deal! read lessLeslie Nails11/27/2022
- These guys are great! Very knowledgeable and quick to respond to any questions I have. Great customer service! I would highly recommend them to anyone needing help with their online rankings!Captain Zipline11/27/2022